El Clásico: Madrid Experience
May, 2027 | Santiago Bernabeu | Madrid | Spain
The weight of El Clásico.
Built around El Clásico in Madrid, this experience brings your selected group of guests close to one of football’s great rivalries. Real Madrid and Barcelona carry generations of history, identity and pressure into every meeting.
The Bernabéu stage.
Madrid gives the match its own sense of theatre. From the Santiago Bernabéu to the build-up across the city, the occasion feels important long before kick-off.
Madrid in full detail.
The experience can include premium matchday access, private wine tasting, Michelin-star dining at restaurants such as DiverXO, Deessa or Paco Roncero, and concierge support throughout. Each element is shaped to give your group time together around one of the biggest matches in world sport.
Your Curated El Clásico experience
A premium El Clásico matchday experience at the Santiago Bernabeu, built around strong stadium access, comfortable hosting and the atmosphere of one of football’s most iconic venues.
CAT 1 seating with strong pitch views for the full Real Madrid vs Barcelona occasion
Coordinated stadium arrival, entry and matchday support for your group
A premium setting suited for hosting clients, executives or strategic partners around one of football’s biggest matches
Michelin-Star dining in Madrid
Madrid’s dining scene combines Spanish culinary heritage with some of Europe’s most ambitious modern restaurants. For hosting clients, the city offers a strong mix of landmark dining rooms, discreet private settings and high-level service, making it well suited to formal and conversation-led evenings.
DiverXO: 3 Michelin stars; Madrid’s most iconic destination restaurant, known for bold creative dining and a high-impact culinary experience for guests
Deessa: 2 Michelin stars; a refined luxury setting at Mandarin Oriental Ritz, ideal for senior clients and groups looking for a polished, elegant dining environment
Paco Roncero: 2 Michelin stars; modern Spanish gastronomy in a sophisticated setting, offering a strong balance of creativity, atmosphere and client-hosting appeal
*Our Michelin Star fine dining experiences are subject to limited availability.
Curating every detail
Every element of the Madrid El Clásico experience is arranged with care, giving your group a smooth and considered stay from arrival to matchday.
Hotel accommodation
A refined stay in Madrid, with premium rooms, a central city location and wellness facilities
Cultural highlights
A guided Madrid experience arranged with expert local guides and shaped around your group’s interests. This can include historic quarters, architectural landmarks, cultural sites and carefully selected local venues
Arrival reception
A private welcome experience arranged upon arrival in Madrid, with refined food, premium drinks and a relaxed setting for your group to settle into the El Clásico experience. Concierge transfers can be arranged from the airport, hotel or arrival point to keep the experience smooth from the start
Madrid experience package
A package we curated for one of our clients that attended El Clásico in Madrid.
Get in touch with us so we can finalize your bespoke Royal Ascot experience
Day 1
Arrival, welcome reception & Michelin-Star dining
Upon arrival in Madrid, guests are met and transferred by concierge vehicle to their hotel. Once settled, the experience opens with a private cocktail reception, giving the group an easy setting to connect before the main itinerary begins. The evening continues with dinner at Deessa, a Michelin-starred restaurant within Mandarin Oriental Ritz, offering a refined setting and a polished first impression of Madrid.
Day 2
Private Madrid experience
The following day focuses on Madrid beyond the match, with a private city experience shaped around the group’s interests. This can include selected cultural landmarks, historic districts or more discreet private venues, followed by a curated wine tasting either in the city or through nearby regions such as Vinos de Madrid or Ribera del Duero. The evening closes with a chef’s table dinner, creating a more intimate setting for conversation and time with key guests.
Day 3
Santiago Bernabéu & El Clásico
On matchday, the focus shifts to the Santiago Bernabéu and the build-up to Real Madrid vs Barcelona. Guests can begin with a private stadium experience before entering the premium hospitality lounge for food, drinks and pre-match hosting. The group then takes in El Clásico from premium seating, before continuing the evening with a private post-match celebration arranged away from the main crowds. Concierge transfers are arranged following the post-match experience, closing the Madrid experience smoothly from arrival through to departure.
* Each El Clásico: Madrid package is tailored around the specific needs of your group.
TAKE THE NEXT STEP
Complete the form below to secure your place and indulge in the finest hospitality at this extraordinary event!
IVANA CHEPUNJOSKA
MARKETING DIRECTOR - EUROPE
+44 203 002 3118
PREFERRED GROUND TRANSPORTATION PARTNER
PREFERRED AVIATION
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